The web has added to the rules of traditional political campaigning – it hasn’t replaced them.

Good candidates and effective campaigns win elections. 

Campaign websites and social media are ways to communicate with voters, not an end in themselves. Online support only matters if you can translate it into votes. If all your campaigning consists of sending Tweets and posting Facebook updates, then you are going to be in trouble.  The ultimate goal of any political campaign –– is to get people to the voting booth and cast a ballot. It’s a simple idea that it cannot be emphasised enough.

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